Virtueller Brown-Bag-Lunch
Diskutieren Sie mit Prof. Dr. Andreas Hefti über Market Competition in the Digital Age.
Donnerstag, 8. April
12.00 – 13.00 Uhr
Digital markets produce an abundance of information, which makes attention a competitive resource. We study the implications of competitive attention based on two essential premises: i) People have limited information processing capacities and ii) consideration sets are formed according to the principle of relative salience.
The equilibrium predictions of the model can help to understand and connect diverse empirical phenomena in digitized competition, such as the Paradox of Choices, the power law dispersions of sales, profits or attention data, the relation between advertising expenditures and market shares, the evolution of market inequality, or why evidence favoring a «Long Tail» effect is mixed at best. (Vortrag auf Englisch)