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Innovation as the key to success in the automotive industry

Even without its own automotive production, Switzerland remains an important supplier of components for the international automotive industry. Prof. Dr. Anja Schulze, DIZH Bridge Professor at UZH and ZHAW and Director of the Swiss Center for Automotive Research, talks in an interview with the SME portal of the State Secretariat for Economic Affairs SECO about the challenges of an industry in transition – from the switch to electromobility and high energy costs to opportunities through new technologies and international partnerships.

"As new technologies emerge, so too does the potential for innovation, and innovation is an area in which many Swiss companies are well positioned. "
Prof. Dr. Anja Schulze
DIZH Bridge Professor

Are you interested in SMEs and innovation? Then we recommend the newsletter of the Canton of Zurich Location Promotion Network, which provides you with monthly information about the SME and INNOVATION offer and interesting facts for SMEs.