The project communicates digital transformation topics in an entertaining way. The focus is on a comedy show, advertised via various websites, social media and a live event. The show and the accompanying communication are tested for their impact and resonance.
![](https://www.dizh.uzh.ch/wp-content/uploads/2024/01/DALL·E-2024-01-26-11.42.26-Illustration-of-a-project-featuring-a-female-scientist-humorously-addressing-digital-transformation-themes.-The-scene-is-set-in-a-comedy-show-environm.png)
Team
Prof. Dr. Aleksandra Gnach, ZHAW School of Applied Linguistics
Dr. Sabrina Heike Kessler, University of Zürich, Department of Communication and Media Research
Practical partners
Running time: 2024-2025